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What is RCPA?
RCPA helps you understand HCP prescription behavior and where competitors are gaining traction.
With real-time inputs from chemists, our pharmaceutical RCPA tool provides deep insights into HCP preferences.
Competitor Brand Data Logging
Efficiently capture detailed, chemist-fed competitor brand data directly into Salestrip’s advanced RCPA analytics software, ensuring comprehensive market intelligence.
HCP-to-Brand Linking
Accurately map healthcare professionals (HCPs) to specific brands, enabling more precise pharma brand performance tracking and targeted marketing strategies.
Reports-Driven Potential Mapping
Identify untapped market opportunities and gaps by leveraging detailed, insightful reports powered by in-depth brand performance insights and analytics.
Smarter Search for Competitive Insights
Utilize refined search filters to analyze competitor activity by individual sales reps, geographic regions, or entire teams, facilitating precise and actionable competitor analysis in pharma.
See What Competitors Do And Do It Better
Real Data from the Ground
Built from chemist inputs, not assumptions—authentic pharmaceutical RCPA tool.
Action-Ready Visuals
Reports > dashboards = smarter pharma brand performance tracking.
One Source of Truth
Verified data fuels competitor benchmarking in pharma.
Smarter Planning Support
Visual cues and reports for sharp market share analytics for pharma.
Competitive Analysis That Translates Into Market Success.
Harness timely competitor intelligence to inform your reps’ approach, fostering stronger engagements and smarter closures.
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Unlike standard sales data, RCPA analytics software captures prescriptions from chemists, helping track HCP preferences and competing brands for deeper pharmaceutical market intelligence.
When collected routinely, chemist inputs provide accurate sales data analytics for pharma, giving real-world insights into prescriptions and behaviours.
Daily or Weekly or monthly use of pharmaceutical RCPA tools ensures timely competitor analysis in pharma and updated pharma brand performance tracking.
Yes, RCPA reporting solutions allow Excel exports and CRM integration—making data boardroom-ready.
It offers actionable brand performance insights, competitive trends, and market share analytics for pharma to improve competitor benchmarking in pharma.