Drive Better Retail Execution for OTC & Consumer Healthcare Brands

trengthen pharmacy coverage, improve retailer engagement, streamline field execution, and increase product visibility with Salestrip Sales Force Automation. Empower your field teams with real-time reporting, order management, and commercial insights from one connected platform.

Pharmacies

Retail Pharmacy Execution

Build stronger relationships with pharmacies through structured visits, order management, and consistent retail execution.

Veterinarian Visits & Customer Engagement

Modern Trade

Key Account Management

Support organized retail chains with better store coverage, merchandising visibility, and field execution.

Distributor, Dealer & Retail Management

General Trade

Distributor & Retail Network

Improve retailer engagement, order collection, and secondary sales across distributors and independent retailers.

Pet Healthcare & Retail Networks
emami uns cachet klm alivira hexagone medopharma emami uns cachet klm mapra rusan rusan emami uns cachet klm alivira hexagone medopharma emami uns cachet klm mapra rusan rusan emami uns cachet klm alivira hexagone medopharma emami uns cachet klm mapra rusan rusan emami uns cachet klm alivira hexagone medopharma emami uns cachet klm mapra rusan rusan

Overcoming the Challenges of OTC &
Consumer Healthcare Sales

How Salestrip Simplifies OTC Sales Execution

Plan Every Customer Visit

Plan Retail Coverage

Organize territories, schedule outlet visits, and prioritize pharmacies, retailers, and distributors for consistent market coverage.

Territory Management Beat Planning Outlet Planning Customer Profiling
Capture Every Field Activity

Execute Every Store Visit

Capture field activities, Digital DCRs, orders, merchandising observations, and customer interactions from one mobile application.

Digital DCR Order Booking Activity Reporting Mobile App
Manage Orders & Product Samples

Improve Retail Execution

Track secondary sales, feedback, outlet information, and field observations to improve execution across retail channels.

Secondary Sales Customer Profiling Field Insights Outlet Coverage
Review Field Performance

Measure Performance

Monitor territory performance, field productivity, sales trends, and execution of metrics through centralized dashboards and reports.

Sales Analytics Reports Dashboards Performance Tracking
GET STARTED

Ready to Improve Your Field Sales Performance?

Whether you're managing medical representatives, engaging healthcare professionals, or expanding your customer network, Salestrip helps your field teams work smarter with Digital DCR, order booking, customer profiling, eDetailing, analytics, and more—all from one connected Sales Force Automation platform.

Book a Free Demo

Built for High-Volume OTC Sales

Adapts to Your Sales Process

Configure territories, reporting structures, customer profiling, and field workflows to match the way your sales teams operate.

Supports Diverse Customer Networks

Manage pharmacies, distributors, retailers, and other customer segments through a single Sales Force Automation platform.

Keeps Sales Teams Aligned

Give field representatives, managers, and leadership teams access to the same customer information, activity reports, and business insights.

Simplifies Daily Field Operations

Bring together MR reporting, order booking, customer profiling, and field activity tracking in one connected platform.

Built to Grow with Your Business

Whether you're expanding your field force, entering new territories, or adding new product lines, Salestrip helps you maintain consistency as your business grows.

salestrip sfa

One Platform. Every Tool Your OTC Sales Team Needs.

MR Reporting

Digitally record outlet visits, retailer interactions, and Daily Call Reports (DCR) to improve reporting accuracy and field visibility.

eDetailing

Share digital product brochures, promotional campaigns, and brand materials with pharmacies, retailers, and healthcare professionals.

Learning Management System (LMS)

Train field teams on product launches, merchandising standards, promotional campaigns, and compliance through one integrated learning platform.

Expense Management

Digitize travel expense reporting, approvals, and reimbursements for field representatives working across extensive retail territories.

Sales Analytics

Track retail coverage, secondary sales trends, field productivity, and business performance through centralized dashboards and reports.

Ready to Improve OTC Sales Execution Across Every Channel?

Whether you're managing pharmacy networks, expanding coverage, or improving field productivity, Salestrip gives your teams the tools they need to execute faster, stay connected, and drive consistent market performance.

Download Mobile App
salestrip sfasalestrip sfa

Frequently Asked Questions

Got questions? We've got answers!
Find everything you need right here.

Still no luck? We can help!

Contact us and we’ll get back to you as soon as possible.

OTC Sales Force Automation (SFA) software helps consumer healthcare and over-the-counter (OTC) brands manage field sales operations across pharmacies, retailers, distributors, and healthcare channels. It enables sales teams to plan outlet visits, capture field activities, manage orders, monitor retail execution, and improve sales visibility from a single platform.
Salestrip helps field teams plan store visits, manage pharmacy and retailer relationships, capture field activities, collect orders, and monitor execution across territories. This enables brands to maintain consistent retail coverage and improve market visibility.
Yes. Salestrip supports organizations that work with pharmacies, independent retailers, modern trade outlets, distributors, and consumer healthcare channels. The platform adapts to different sales structures, customer types, and field operations.
Yes. Salestrip helps field representatives organize customer visits, maintain outlet information, record interactions, and build stronger relationships with pharmacies and retail partners through structured field execution.
Yes. Salestrip enables field representatives to submit Digital Daily Call Reports (DCR), record customer interactions, and capture field activities from a mobile application, helping managers access timely and accurate sales information.
Salestrip's eDetailing module enables representatives to share digital product brochures, promotional materials, and campaign content during pharmacy and retailer interactions, ensuring consistent product communication across the market.
Yes. Salestrip includes an integrated Learning Management System (LMS) that helps organizations onboard field teams, deliver product training, launch promotional campaigns, conduct assessments, and support continuous learning.
Yes. Salestrip can integrate with ERP and other enterprise systems to streamline information flow, reduce manual processes, and improve coordination between field sales and back-office teams.
An effective OTC Sales Force Automation platform should support territory planning, outlet management, Digital DCR, order booking, customer profiling, eDetailing, analytics, mobile accessibility, and configurable workflows that align with your sales processes.

Gouri
Typically replies within an hour

Gouri
Hi there 👋

How can I help you?
×
Chat with Us
×
Number of Employees
  • 20-50
  • 50-100
  • 100-200
  • 200-500
  • 500-1,000
  • 1,000-2,000
  • 2,000+

Sales Force Automation Insights & Industry Resources

Stay updated with industry trends, sales automation strategies, pharma sales insights, and product updates from Salestrip.

View All